At the beginning of the New Year, the eight groups of designers are worth paying attention to | Luxuriant Chinese designers Monthly
At the beginning of the New Year, the four major international fashion weeks will be launched again. According to the latest official schedule, 14 Chinese designer brands will participate in the London Fashion Week in February.At the same time, the cross-border cooperation of Chinese designer brands is still active, including ZARA, Kappa, ERDOS, Puma, Reebok and other well-known commercial brands.This issue of “Hualizhi Chinese Designer Monthly” contains a total of 18 business trends of designer brands, including the participation in important fashion weeks, brand opening, cross-border cooperation, shortlisted awards and other important events.1) Chinese designer brands SANKUANZ, SEAN SUEN and ZIGGY CHEN have entered the official schedule of AUTUMN/Winter 2022 Paris Men’s Fashion Week and released their latest collections.The British Fashion Council (BFC) has released the London Fashion Week calendar for February, with 14 Chinese designer brands participating in the upcoming London Fashion Week.Huishan Zhang, J E CAI, RAY CHUTaiwan, China), Yuhan Wang, Feng Chen Wang, PRONOUNCE (Zhou Jun and Li Yushan), 8ON8 (Gong Li), KWK by KAY KWOK (Guo Zifeng,Sheguang Hu (Hong Kong, China), Jenn Lee (Li Wei-zheng, Taiwan, China), Johan Ku (Gu Yu-wen, Taiwan, China) and oqLiq (Lin Jia-hao & Hong Qi,Taiwan, China), MARRKNULL (Wang Kuma & Shi Tian), MITHRIDATE (Demon Zhang).Designer brand Susan Fang and Spanish fast fashion giant ZARA jointly launched Susan Fang X ZARA collection, a total of 22 pieces, covering women’s, men’s, children’s wear, accessories.4) Designer brand Waddle (Huang Shasha) and Chinese cashmere brand ERDOS ERDOS launched concept capsule series of all-knit light dress.5) Following the collaboration between Designer Xander Zhou and Italian sports brand Kappa in May last year, the two sides have teamed up again this season. Designer Zhou collects, disassemble, collage and reconstruct the images and visual elements familiar to football fans to create a new piece with the memory of The Times.And presented in Kappa2022 spring/summer sports fashion show.6) The designer brand Pronounce (Zhou Jun & Li Yushan) cooperated with German brand Puma for the second time to create Progressive Line. Meanwhile, both sides held “Unbound Tunnel” pop-up concept space in Shanghai Sixing Warehouse to present their new joint Line.7) hat designer brand SHINE LI (LI shan) collaborated with designer brand CHENPENG (CHENPENG) to launch the tiger hat commemorative edition for the year of the tiger.8) Designer brand Angel Chen has launched a collaboration collection with Belgian designer brand ROMBAUT, which adopts Angel Chen’s signature “dragon tooth” sole and ROMBAUT’s classic “Boccaccio” sneaker body.Randomevent in collaboration with Reebok and Tuborg:9) Randomevent (Hong Yang), a fashion brand, has partnered with Tuborg Beer to launch a New Year limited product series called “Lucky”, and opened pop-up stores in Raffles Plaza in Chongqing, THE ONE in Guiyang and Joy City in Kunming.10) The trend brand Randomevent (Hong Yang) and the American sports brand Reebok Reebok launched “TRAVEL IN TROUBLE” as the theme of Reebok X Randomevent 2022 new joint series.HEFANG Jewelry, a Jewelry designer brand, opened its first store in Hainan in Sanya International Duty-Free City.12) Designer brand ANNAKIKI (Yangzi) opens a new concept store in Guangzhou Creative Park.13) ATTEMPT, a fashion brand, has opened a physical store on Julu Road in Shanghai.14) Designer watch brand CIGA Design (Zhang Jianmin) opened the world’s first offline concept experience space in Shanghai Xintiandi Square, and sold U series & Blue Planet watch works offline.At the end of last year, Xi jia won the GPHG Challenge Award for his watch “Blue Planet”.15) Designer brand 8ON8 (Gong Li) opens Retro Space Lounge themed limited time store in SkP-S, Beijing, and debuts Nonsense Life Piece series.16) Social-Work Institute has teamed up with dongliang to create a pop-up shop themed “Medrose Meditation” at The Taiguli branch in Sanlitun, Beijing.20 Chinese designers shortlisted for the 2022 YU PRIZE Creative AwardNosense Official, Louis Shengtao Chen, CHENG CHENG, ALA TIANAN, DIDU, Ge Wei & KEHFORME), MARKGONG, YIRANTIAN, AlienAnt han, haoran & qu (PRIVATE POLICY), VICTOR LI, CHAN CHITLO, RUOHAN, PU Jialin & Zheng Zhongxi (PONDER.ER), SONG Xiaolin (WMWM), Victor Wong, Wang Kuma & Shi Tian (MARRKNULL), Wu Qinqin & He Jiamin (HIGHLIGHT), ZI II CI IEN, Zhou Tong (BAD)BINCH TONGTONG BY TERRENCE ZHOU).18) Chinese jewelry designer Cindy Chao was awarded the Chevalier de L ‘Ordre des Arts and Letters of the French Republic by Ms. Roselyne Bachelot, Minister of Culture of France.