Broadcast around the world, how does shaanxi TV’s Silk Road Spring Festival Gala tell the story of “harmony, beauty and harmony”?

2022-07-18 0 By

The different shaanxi SATELLITE TV 2022 Silk Road Spring Festival Gala has stepped onto a new track of differentiation, followed the theme of The Times and embraced the “wind” growth, becoming another shining coordinate in the transformation and upgrading of Shaanxi Radio and Television Rong Media Group (Taiwan) to cultivate innovative content ecology.The Silk Road has traversed thousands of years.As the starting point of the Silk Road, Xi ‘an became the light of a region.It is the cultural mission of Shaanxi Radio and Television Rong Media Group (Taiwan) to dig deep regional cultural resources and revitalize the value energy of silk Road IP, and also an important link in the content layout of its comprehensive deepening reform strategy and upgrading.Shaanxi melting of radio, film and television media group (Taiwan) on February 1, launched the “silk road dream weavers, and together” the silk road 2022 carnival and the silk road Spring Festival gala “(hereinafter referred to as the” shaanxi TV 2022 silk road gala “), through stock replacement and incremental mining, with new scene through cultural ecology, and among different civilizations, continue to promote the silk road from onto the road of IP upgrade communication channels.In fact, the shaanxi TV 2022 silk road Spring Festival gala has sparked intense expectation, since broadcast more expectations, massiness and do not break clever, innovation also no shortage of inheritance of expression, vivid profound civilization along the silk road aftertaste, fresh local conditions and customs, and for many years a major accomplishment “area” initiative,While arousing universal emotional resonance and value recognition, the company and the people along the Silk Road jointly sing the story of “beauty of each other, beauty of each other, beauty of each other, and unity of the world”.Shaanxi SATELLITE TV’s 2022 Silk Road Spring Festival Gala sets foot on a new track of differentiation, adheres to the theme of The Times, faces the “wind” growth, and becomes a “different” Spring Festival Gala.During the show’s run, it was streamed more than 1.2 billion times, according to Myrand.Among them, 36 hot searches topped the list for more than 98 hours and topped the list for 3 times.Among them, the single topic # Shaanxi Spring Festival Gala achieves cultural Transcendence has been read more than 250 million times on weibo.The discussion volume of shaanxi SATELLITE TV 2022 Silk Road Spring Festival Gala continues to rise, attracting a large number of audiences to participate in interaction and showing strong vitality. It is another shining coordinate in the transformation and upgrading of Shaanxi Radio And Television Rong Media Group (Taiwan) to cultivate innovative content ecology.